Selected Work.

A few of the projects I'm proudest of. Social campaigns, brand worlds and a few massive sold-out music events for good measure.

Porsche Netherlands - Main character van deze lente

Porsche Netherlands

Premium, performance-led social.

Social Strategy & Content Direction · 2025-2026 · with Dentsu Creative Amsterdam

Porsche's social presence needed to reflect the premium, high-performance feeling the brand is known for offline. I led a shift to a visual-first, performance-led content strategy: aspirational cars, road moments and emotionally resonant content woven with Dutch culture, making the account feel more premium, more desirable and more aligned with Porsche's wider brand world.

↗ Result
6,000 to 30,000+ followers
Instagram growth in a single year
Start · 6KOne year · 30K+
600K+
Unique Instagram visitors every month
4×
Videos with over 1 million views on Reels
Rabobank TikTok - creator-led content for younger audiences

Rabobank

Making a legacy bank feel native.

Social Strategy & Content Creation · 2024-2026 · with Dentsu Creative Amsterdam

For many younger people, Rabobank was simply the bank they grew up with, not one they actively chose. I developed social-first content that met younger audiences where they already were: creator-led trends, sketches, street interviews and infotainment built around relatable money topics, all balanced with the strict compliance demands of financial services.

↗ Result
21K to 39,000+ followers
Across Instagram and TikTok within a year
Instagram 21K → 39K+
Start · 21K1 year · 39K+
TikTok 18K → 32K+
Start · 18K1 year · 32K+
Volkswagen Netherlands - social-first campaign content

Volkswagen Netherlands

Human, culturally-relevant content.

Social Strategy & Content Creation · 6-month campaign · 2025 · with Dentsu Creative Amsterdam

Volkswagen wanted to build relevance with a younger audience whose relationship with cars is shaped less by traditional car advertising and more by everyday moments, humour and culture. Instead of focusing only on the car, I built a creator-led campaign around the moments that happen in and around it. A recurring cast of well-known Dutch creators became familiar faces for the brand, making VW feel more human, relatable and shareable while keeping cultural momentum alive across six months.

↗ Result
50M+ views
Across Instagram and TikTok over the 6-month campaign
Month 1Month 6 · 50M+ views
Don't Let Daddy Know TikTok - 1.8M likes at Ziggo Dome

Don't Let Daddy Know

One video, massive results.

Social Strategy & Platform Structure · 2022-2024 · E&A Events

With no paid budget available on TikTok, growth had to be earned. One well-timed, well-crafted video went viral and proved what organic content can do: the account went from 1,500 to over 14,000 followers overnight. It's a reminder that a single piece of content, when it resonates, can permanently shift where a brand stands online.

↗ Result
15M+ organic views
On TikTok
Start · 1.5K followersResult · 14K+
From 1,500 to 14,000+ TikTok followers through a single organic viral video.

Nicky Romero presents Nightvision

A first-ever solo headline show.

Branding & Event Marketing · 2023 · Protocol Recordings / E&A Events

Nightvision was Nicky Romero's first-ever solo headline show. I led marketing and visual art direction in collaboration with Protocol Recordings and E&A Events, building a distinctive identity and narrative launched across Nicky's channels and backed by targeted email marketing to drive intent and conversion. Brand partnerships with FOUR Amsterdam and Ducati extended the reach.

↗ Result
Sold out · 6,000+ fans
Drawn from all over the world to Amsterdam
Nightvision key-visual poster artwork
Nightvision rollup banners at FOUR Amsterdam

DLDK Amsterdam 2024

Red Galaxy: a 10th-anniversary world.

Branding & Marketing · E&A Events

A unifying campaign identity for DLDK's 10th-anniversary edition at the Ziggo Dome. The "Red Galaxy" concept was built around escape: taking people out of everyday reality into something bigger, unknown and more immersive, translating DLDK's energy and freedom into an aspirational, slightly unreal visual world that ran across every channel.

↗ Result
Sold out · 15,000+ tickets
DLDK's 10th anniversary · Ziggo Dome
DLDK 2024 Red Galaxy DLDK 2024 Red Galaxy DLDK 2024 Red Galaxy
Sinphony Label Night ticket-sales email Dirty Workz presents Dirty by Nature ticket-sales email

Two examples of the many custom emails I've made.

Amsterdam Dance Event

Email that moved ticket sales.

Email Marketing · 2023-2024 · E&A Events

I treated email as an active sales and campaign channel, not a supporting afterthought, watching real-time ticket data and pushing campaigns exactly when shows needed momentum. Across ADE shows for Martin Garrix, Jonas Blue, Timmy Trumpet, Sunnery James & Ryan Marciano and more, each send was built around a moment: launch, momentum rebuild, urgency or final push. The right email at the right time, every time.

↗ Result
100,000+ tickets sold
Across ADE events · Amsterdam RAI, Club AIR, Panama Amsterdam & more
Platform management across music, entertainment and corporate clients

Platform Management

Eight years of always-on social.

Social Strategy & Platform Management · 2018-2026

Day-to-day social strategy and platform management for high-profile clients across music, entertainment and corporate, including accounts with multi-million-follower audiences. Each approach is tailored to the brand, audience and platform, from cultural moments and trend-led formats to full campaign content.

Selected clients: Firebeatz · Sunnery James & Ryan Marciano · First Dates NL · Porsche Netherlands · E&A Events · Randstad